CTV/OTT: The Next Frontier of Direct-to-Consumer Performance Marketing
Thursday May 25th, 2023 - 1:00 PM
In the modern ad landscape, the traditional marketing funnel is evolving. Marketers, who once had to choose between branding OR performance, are redefining what performance marketing really means. With the ability to capture both top- and bottom-funnel metrics, CTV is becoming a preferred media channel among direct-to-consumer (DTC) marketers for delivering measurable results.
Join our upcoming webinar, where performance media partner, Digital Remedy, will share findings from their latest research survey. Learn about the growing role that CTV/OTT plays in the media mix of DTC marketers, including expected ad spending and budget allocation and top campaign measurement priorities.
Special guest Stephan Lukac, Marketing Director at Indochino, will share his perspective on how DTC strategies are shifting, the importance of real-time optimization and reporting, and why transparency and agility are crucial when working with a media execution partner.
Speakers’ names and titles -
Brittany Paril, Sr. Manager, Marketing and Insights at Digital Remedy
Mike McLaughlin, RVP, Sales at Digital Remedy
Stephan Lukac, Marketing Director at Indochino