Charting a First-Party Future: What’s Next for the Media & Publishing Industry?

Thursday Jun 13th, 2024 - 1:00 PM

The media and publishing industry finds itself at a crucial juncture as the timeline for the deprecation of third-party cookies is extended, once again. This delay presents both challenges and opportunities for how data is utilized and approached. Amidst ongoing uncertainty, what are the real-time sentiments and strategies shaping the future of media and publishing?

In partnership with WBR Insights, BlueConic conducted a comprehensive survey of one hundred revenue leaders from top media and publishing organizations. This webinar will delve into our findings to shed light on pivotal questions including:

- What is the general sentiment across the industry when it comes to third-party data deprecation?
- Where are publishers investing to thrive in a cookie-less future?
- How are media and publishing companies enhancing their data infrastructure to better collect, integrate, and manage first-party data?

Speaker:
- Patrick Crane, Director of Sales at BlueConic, where he helps organizations of all shapes and sizes evaluate how unified, actionable, and privacy-compliant first-party data can transform their customer relationships and unleash business growth. When he's not talking about digital transformation, he's coaching lacrosse or out on the trails in Vermont.

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