Beyond Walled Gardens: Single-Source TV & CTV Measurement

Join us for an insightful webinar where industry experts delve into the complexities of cross-media ad effectiveness. Hosted by MediaPost’s Lisa Singer, this thought leadership webinar features Beatgrid Co-Founder Daniel Tjondronegoro and Alexandra Royston, Zenith Media EVP, Head of Strategy.

The conversation will explore the critical role of incremental reach and incremental brand lift measurement across CTV, YouTube, and linear TV. We will also tackle the challenges of advertisers while navigating walled gardens and will discuss innovative strategies like single-source measurement solutions. Tune in to discover how these 360-degree measurement methods can revolutionize a marketers ad campaigns to maximize campaign ROI.