The CTV Opportunity Marketers are Missing

Proving marketing’s value to the business requires leaning into marketing channels with clear ROI. Right now, Connected TV is praised for combining the best of TV and digital to achieve outsized performance.

But going all-in on CTV is causing marketers to miss the biggest opportunity for TV success—integrating both linear and streaming in your campaigns. There’s a reason why 73% of marketers agree linear and CTV work better together to achieve their marketing goals. And research repeatedly shows the highest-reach campaigns engage audiences however they watch TV.

Join us to learn:

· What the data says about linear and CTV effectiveness.

· How consumers and marketers think about the blurring lines between different forms of TV.

· Why adopting an all-inclusive approach to TV will set your campaigns up for success.

Speakers:
Catherine Walstad, Chief Media Officer at Marketing Architects
Aaron Lange, Chief Technology Officer at Marketing Architects