How AI Can Solve Your Incrementality Problem.

A CFO's ultimate question: What happens if we cut our Marketing spend to zero? As scary as that question feels, advances in platforms, AI, Analytics allow a modern CMO to answer that question.

In this Webinar Avinash will share his proprietary framework you can use to re-orient your entire Marketing & Analytics practice around incrementality. He will share the three levels of incrementality, the Big 6 KPIs to report to your CFO to justify the entire Marketing budget, and how to balance Brand & Performance investments. AI plays a critical role in activating the magic across all three levels.
Speaker: Avinash Kaushik, Chief Strategy Office, HMM