A Search Marketer’s Guide to Navigating the New Normal: How Leading Brands are Engaging Consumers During the Lockdown
Tuesday May 19th, 2020 - 1:00 PM
As most of the US enters its third month of lockdown, consumers are adapting to what may become their new normal - turning to online channels for socializing, content consumption, gaming, and shopping. For brands looking to reach these highly-engaged consumers, search media has become a key channel for driving sales and capturing market share amid the economic downturn.
adMarketplace’s Adam Epstein will dive into how they are approaching the current climate and provide key insights for adapting marketing strategies to effectively engage consumers.