Driving Campaign Performance in a Cookie-less World
Thursday May 21st, 2020 - 1:00 PM
TV and digital do not operate in vacuums. The customer journey spans multiple devices, locations, and ad formats. As more consumer attention shifts to cookie-less environments like streaming, buyers still need to be able to reach target consumers and measure media effectiveness.
What You’ll Learn in This Webinar:
• How to apply measurement across the entire customer journey
• Why identity is crucial to measuring the full marketing funnel
• How to thrive in a cookie-less world
• How to bring a performance mindset to the big screen in the living room