How to Create a Secure and Trusted Environment During Uncertain Times

Wednesday Jul 15th, 2020 - 3:00 PM

Due to an evolving compliance landscape, increased concerns of misinformation, and growing security risks as the global workforce has shifted to a work-from-home model due to COVID-19, brands have a greater responsibility now more than ever to prioritize security and trust when it comes to their marketing. Salesforce Marketing Cloud has one of the most comprehensive security controls and trust postures in the industry of Marketing Automation. We know that customer data is sacred and keeping that data secure is vital. 

In this webinar we will discuss: 

- Current circumstances as a backdrop to why security is more important now 
- What types of security controls are important for a marketing platform 
- How Salesforce Marketing Cloud can help


- Hillary Givens, Salesforce Product Marketing, Data and Audiences
- Saikat Saha Salesforce, Director, Product Management