A Marketers Guide: Trust, Consent and Personalization in the Modern Privacy Era

Wednesday Aug 12th, 2020 - 1:00 PM

A privacy-fist, customer-centric strategy is integral to building trust with your audience. With so many privacy laws and regulations to navigate – plus other changes in the ecosystem – marketers need to re-evaluate how they engage with their audience. In this session, we'll cover what to know about legislation like the GDPR and CCPA, where to add transparency to customer touchpoints, and how to build trust with your audience. 

Key Takeaways: 

  • Understand the impact of global privacy regulations on marketers  
  • Measure your effectiveness in terms of consent collection, opt-ins, unsubscribe rates and other KPIs  
  • Learn more about how to collect first-party data and the future without third-party cookies
Speaker: Neil Tolbert, Privacy and Marketing Consultant