The New Customer Journey: How Brands Can Win All Along the Purchase Funnel
Thursday Aug 27th, 2020 - 1:00 PM
In today’s digital-first world, delivering a great omnichannel customer experience is imperative. The race to capture customer attention, prioritize ecommerce channels, and lower customer acquisition costs — all while the customer journey continues to evolve — has created additional complexity in this already unique market conditions. To compete, brands must think critically about their end to end customer journey and how their marketing mix and digital investment supports the path to purchase.
During this webinar, you’ll learn how to:
- Own your omnichannel customer experience and put your brand front and center on the virtual shelf
- Maximize your marketing dollars with a search-first strategy to optimize your spend on paid search and social channels
- Build a Knowledge Graph as the critical foundation for the changing customer journey adhering to the natural language search tends consumers expect today as they’re making a purchasing decision
Lee Zucker, Head of Industry, DTC Retail & CPG | Yext