True Fluidity and Structuring TV Deals to Maximize ROI
Tuesday Feb 9th, 2021 - 1:00 PM
Accelerated trends in TV forced an inflection point in advanced TV marketing strategies. Media owners, publishers, and content distributors must take control of their cross-screen impressions to properly respond to the marketer’s need for real-time measurement. True fluidity provides the flexibility that advertisers crave and gives sellers better control of their impressions.
In this webinar, LiveRamp will explain:
- Why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI
- The latest TV measurement opportunities available for content providers
- How to unlock your data for immediate and strategic insights to manage and optimize your inventory