True Fluidity and Structuring TV Deals to Maximize ROI

Tuesday Feb 9th, 2021 - 1:00 PM

Accelerated trends in TV forced an inflection point in advanced TV marketing strategies. Media owners, publishers, and content distributors must take control of their cross-screen impressions to properly respond to the marketer’s need for real-time measurement. True fluidity provides the flexibility that advertisers crave and gives sellers better control of their impressions. 

In this webinar, LiveRamp will explain: 

  • Why players who embrace true fluidity are better positioned to increase their yield across all inventory and maximize ROI
  • The latest TV measurement opportunities available for content providers 
  • How to unlock your data for immediate and strategic insights to manage and optimize your inventory