The New Target Audience: How Agencies and Advertisers are Winning Over Consumers
Wednesday May 26th, 2021 - 2:00 PM
Advertisers and media buyers are facing an unprecedented and highly anticipated event: the full reopening of the U.S. economy. As tens of millions of consumers stream back to stores every day to shop, there's an enormous opportunity for brands to win new customers and generate record-breaking sales. But. there's also ample opportunity to waste ad dollars on the wrong audiences.
Agencies, retailers and digital media companies are planning for this surge of activity by understanding and messaging to new and ever more precise target audiences. This event covers the latest and most effective strategies for finding, attracting, converting and keeping the consumers your organization wants most. From loyalty to winning market share and gaining net new customers, our presenters and panelists will discuss strategies for identifying and capturing new target audiences, post-pandemic campaign planning and measurement, and innovative ways agencies and advertisers are standing out.
● Tusar Barik, Marketing Lead, Agency and Channel Partnership at LinkedIn and IAB Committee Co-Chair
● Jason Miller, Senior Director, Brand Marketing at ActiveCampaign and Host of This Just Works
● Dan Dillon, VP, Marketing at Reveal Mobile
● Amy Rumpler, SVP, Paid Search & Social at Centro