Strategies That Made Publisher Ads Nearly Pandemic-Proof, and How to Scale Them
Tuesday Jun 8th, 2021 - 1:00 PM
Last year, many media executives found themselves under increased pressure to adapt to changes in advertiser spend or suffer significant losses in revenue. Yet, nearly all (94 percent) publishers bounced back from revenue challenges by the end of 2020.
We looked at the data to uncover what strategies were used, which ones publishers should double-down on, and what industry executives plan to focus on in the next six months.