Data Collaboration in the First-Party Data Context
Thursday Oct 7th, 2021 - 1:00 PM
Delivering on the experience promise – with access to less data.
Marketers have stepped up to the data governance challenge, adding terms such as GDPR, CCPA, and privacy compliance to marketing nomenclature. The consumer compliance challenges will not disappear, rather they will become more complex. Advertisers and publishers will continue to need to do more, witch less data, up leveling partnership strategy from basic second-party data shares (traditionally reliant on third-party cookies) in order to reinvent customer acquisition strategy, profile enrichment opportunities and audience activation.
Mediapost is please to feature Erin Davis and Andrew Gutierrez from Adobe, to lead a conversation on data collaboration in an era with consumer consent at the forefront. Whether you’re an advertiser, publisher, or agency, this webinar will help unlock the opportunities for data collaboration in a future without third-party cookies.
Join us to learn more about:
- How to incorporate data collaboration models in the first-party data context, with consumer consent.
- Creating brand-to-brand and publisher-direct partnerships that deliver on the experience promise.
- Uncovering insights for differentiated marketing use cases within a privacy first consumer journey.