Contextual Targeting in a Cookieless World
Thursday Oct 28th, 2021 - 2:00 PM
By 2023, the third-party cookie will be phased out from the Google Chrome browser. This will shake up the digital advertising world and force companies to turn to new and more sophisticated audience targeting methods. Many online advertisers have dreaded the “death of the cookie” for years. Still, Firefox and Apple’s Safari browser blocked third-party cookies starting in 2020, so online advertisers have some precedent to follow when adapting to this change. Whether you’re an advertiser, publisher, or agency, this webinar will help uncover the usefulness of contextual advertising in the future without third-party cookies.
Join us to learn about:
- Navigating a cookieless world.
- How Contextual Targeting Advertising works with first-party cookies.
- Uncovering Contextual Advertising’s high value and ROI.