Finding signal in the noise: The role of Clean Rooms in a privacy-dominant future
Monday Aug 29th, 2022 - 1:00 PM
Clean Rooms are promising an escape from the anxieties of data deprecation and challenges of the new privacy-focused world - but how will they actually help or distract your organization? Marketing leaders from both the buy-side and sell-side will have to reckon with the terms on which they collaborate with partners, as well as how they execute their data-driven marketing.
Join Neustar leaders and Forrester analyst Tina Moffett to understand the current landscape through Tina's recent research for her report, "The Truth About Data Clean Rooms." The discussion will dive into the different types of clean rooms, what use cases they can support, and what marketers should consider as they think about incorporating a clean room into their tech stack.
Host: Sam Shapiro-Kline, Director of Growth, Neustar, a TransUnion Company
Guest Speaker: Tina Moffett, Principal Analyst, Forrester
*Additional guest to be announced