Contextual, Why the hesitation?

Thursday Oct 13th, 2022 - 11:00 AM

The adtech industry is arguably witnessing one of the biggest shifts since the dawn of programmatic. We are entering a brand-new marketing age; one that is centred around privacy and powered by insights. As the third-party cookie begins to demise (despite further delays) this new era calls for a safer, more compliant, and future-forward way of advertising; and the answer lies within contextual. 

Mediapost joins forces with 4D to host a new webinar fireside chat: “Contextual, why the hesitation?”. Alongside special guests at IRIS.TV, the experts discuss key questions and trends within the contextual landscape:

  • Why marketers are hesitant to take the leap of faith with contextual?
  • How contextual has evolved in the last 18 months and what the next 6 months look like?
  • Trends tech players are noticing in market and why video is coming in strong.
  • Tips marketers can start to implement when thinking about the future and the steps they could take


  • Nancy Neumann Grey, VP of Business Development, IRIS.TV
  • Umberto Torrielli- Cofounder & CSO 4D: Context Outcomes Engine