The 2020 Influencer Marketing Playbook


You’ve probably run at least one or two influencer marketing campaigns by this time,
but even if you haven’t, this guide will help you plan your upcoming campaigns for 2020
and beyond.

This playbook lays out 6 steps that will help you strategize and execute influencer
marketing campaigns based on your brand’s desired needs and desired outcomes. It’s
clear that influencer marketing will only become an even more critical component of any
digital marketing mix in 2020, as 92% of consumers trust influencer marketing over
traditional advertising, according to Nielsen Consumer Trust Index.

Inside the 2020 Playbook you’ll find:

● 10 Questions to Identify Your Influencer Marketing Needs
● 6 Steps to Prepare for Influencer Marketing in 2020
● The 2020 Influencer Marketing Calendar
● RFP Checklist for Influencer Marketing
● …and much more!

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