The ANA & Innovid Release The State of Connected TV Report 2020


Not only are CTV households expected to grow to 82% by 2023, but CTV-exclusive audiences like cord-cutters and cord-nevers households are estimated to increase to 44% of the population during the same period. With this level of adoption, it’s clear that the platform should be front-of-mind for advertisers seeking to reach their total addressable market. But what opportunities does it create for brands?

The Association of National Advertisers (ANA) and Innovid invited national brands to participate in a first-of-its-kind study designed to uncover actionable learnings which include how CTV provides more exposure, interactivity and time earned for marketers.

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