Brand Integrity Guide
Affiliate marketing can be a powerful addition to any company’s marketing program. However, like any marketing channel, it presents challenges.
OPTIZMO teamed up with performance marketing software provider, CAKE, to write this guide which helps companies overcome challenges to their brand integrity that can arise when leveraging affiliates and other third-party partners within their marketing programs.
The guide covers 6 common pitfalls advertisers need to avoid when building affiliate marketing programs and provides strategies and tactics to address them. It should be useful for any company currently engaged in affiliate marketing or considering adding this channel to its marketing strategy.