Does Online Shopping Help Local Television Stations and Viewers?
America’s media consumers appetite for content that helps them discover and save on useful products is insatiable. One historical strength of television has been its research and reporting of consumer information. Today, e-commerce makes up over 15% of the $5 trillion U.S. retail market. If Local TV seeks to capture their share of this much-needed revenue, how can they do it the right way? This white paper, commissioned by Cox Media Group and authored by two distinguished industry veterans, offers that Local TV can capture this new revenue stream if they follow ethical and regulatory standards.