The Compelling Allure of ICTV
Undertone is the recognized leader in bringing a creative lift and memorable impact to rich media. Interactive CTV (iCTV) is a natural extension for them - bringing their creative capabilities to the biggest screen in the consumer's household. With interactivity marked by creative vision,” welcome intrusions” will become a part of every family's viewing experience. Check out this insightful paper on the iCTV landscape from Undertone’s President, Dan Aks to find out how to bring your creative to life and make an impact, bigger than ever before.