Brand Voice Comes of Age
It’s what you say as a brand that defines how customers perceive you. But finding, fine-tuning, and scaling a brand voice while staying true to your company’s vision is a delicate balancing act at the best of times – and in the resource-draining disruption-frenzy of the early 2020s, it’s closer to a high-wire act.
It’s no wonder 68% of marketers are constantly stressed about striking the right tone with customers and struggling to optimize performance.
Our latest Orange Paper shows marketers how to balance pitch-perfect messaging with an enhanced customer experience.