Introducing SORTâ„¢: A Technical Review on a Significant Advancement in Consumer Privacy, Marketing Efficacy, and The Future of Targeting

The SORT™ Whitepaper will describe Undertone’s cookieless, AI based technology and approach, which leverages “Smart Groups” and non-Euclidian distancing, to target users based on a combination of “in-the-moment” behaviors and the mindsets they have at the time of the advertising encounter, without access to any aspects of their personal identities. This service is currently running in production at scale, across over 100 advertisers spanning all verticals and seeing performance results up to 2x higher than traditional cookie-based tactics.

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