Achieving Goals with Ad Ops Strategy


For digital publishers whose businesses depend heavily on advertising revenue, accessing and managing a state-of-the-art ad server can be a challenging, time consuming, and expensive endeavor if not handled properly. Executive teams and decision makers must understand their goals as an organization and then ask themselves how their ad ops strategy will support those goals.

This whitepaper will provide information for executive teams and decision makers to refer to when evaluating their ad ops strategy. The focus is intended to highlight the benefits and opportunities available to publishers when working with Google Ad Manager 360 (AM360) and a Google Certified Publishing Partner (GCPP). As a GCPP, OAO can resell AM360 to publishers who need a robust ad server to support their multi-channel sales initiatives, including access to AdX for programmatic monetization, and white glove ad operations support from OAO. This whitepaper will also discuss OAO’s custom AM360+ services and products that OAO can exclusively provide to publishers to help expand their revenue opportunities and improve the efficacy of their ad operations.

Critical Questions for Executive Teams

  • Which ad server will support our multi-channel sales efforts?
  • Who can we trust to help us properly implement, manage, and support the ad server?
  • What else can we do to generate cost-effective ad revenue?
  • How can we streamline our ad operations to be more efficient?

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