Top 5 Strategic Advantages for Outsourcing Ad Operations


As we approach the end of calendar year 2022, digital publishers are facing a rising tide of economic uncertainty amidst a paucity of skilled and available ad operations resources. With the Fed continuing its rate hiking policy to combat levels of inflation not seen since the 1980s, publishers of all sizes are starting to feel the impact of higher operating costs. Coupled with consensus among many economists that the economy is headed toward recession in 2023 – which could negatively impact advertiser ad spend – along with new data privacy regulations that are slated to take effect in certain states on New Year’s Day 2023, it is absolutely imperative for publishers to think strategically about how they will navigate this uncharted territory.

This white paper will discuss the strategic advantages that publishers can achieve by partnering with the right outsourced ad operations provider.

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