Your Guide to Connected TV Audience Data
Connected TV advertising has changed how brands approach their television ad strategies. Its ability to target specific audiences, much like you would on a digital ad channel, is a major reason why. But there’s a lot of audience data out there—so where do you start?
In this guide we’ll run you through some of the most prevalent CTV audience sources, and provide summaries on what they are, where they’re found, and why they’re useful. You’ll learn:
- The major first, second, and third-party audience data sources available to CTV advertisers.
- The strategies that pair best with each data source, from reaching new audiences to nurturing known prospects found in your CRM.
- Why a programmatic, audience-first approach can unlock more touchpoints vs. more traditional TV advertising methods.