The Retailer’s Ultimate Guide to CTV Performance Measurement

Consumers spend big money both online and in-store — and that’s obviously great news. But are you tying success back to your Connected TV campaigns in the best way you can? 

MNTN’s new guide explains the ins and outs of CTV campaign performance measurement for retailers. It covers the key metrics that not only gauge success, but serve as optimization targets for performance-minded marketers. Featuring case studies of retailers that embraced CTV performance measurement and optimization, this guide covers everything you need to know about CTV attribution and impact both online and in-store.

You’ll learn:

  • Which efficiency and outcome-based metrics are crucial to successfully measure performance on CTV. 
  • How retailers can measure both digital and offline performance, including which conversions can be tied to CTV commercials.
  • What to look for in an attribution model that spans across the CTV cross-device consumer journey to accurately attribute credit where it’s due.
  • How retailers are leveraging CTV right now to drive measurable revenue and website visits just like they would with paid search and social.

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