Make the Holiday Season Work for You — Not Vice Versa


Q4 and the winter holidays come with a flood of business opportunities for brands of all shapes and sizes. Of course that also means much more competition, as a seemingly unending stream of companies vie for limited consumer attention. This is especially clear in the fashion and apparel space, which is propelled by promotion-heavy shopping days like Black Friday and Cyber Monday. 

Having dealt with this very challenge for years, lifestyle retail brand Tuckernuck decided to take its advertising efforts to the next level. In partnership with MNTN, they turned to Connected TV (CTV) to reach and engage their ideal customers. Leveraging CTV’s powerful performance capabilities, Tuckernuck was able to achieve the following during the busy — and competitive — holiday season:

  • Increase conversion rate year-over-year (YoY) by 304%

  • Grow return on advertising spend (ROAS) quarter-over-quarter (QoQ) by 56%

  • Decrease cost per visit (CPV) QoQ by 24%

  • Bolster performance on advertising channels beyond CTV



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