Wednesday, 03/23
6:30 PM Mountain
9:30 PM ET
Welcome Cocktail Reception
Bennie's Courtyard
Thursday, 03/24
8:00 AM Mountain
11:00 AM ET
Coffee Service Available
Pueblo Ballroom Foyer
8:30 AM Mountain
11:30 AM ET
VIP 1:1 Meetings
Garden Courtyard
9:15 AM Mountain
12:15 PM ET
Breakfast Buffet Opens
Pueblo Ballroom Foyer
9:35 AM Mountain
12:35 PM ET
Opening Remarks
Pueblo Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:45 AM Mountain
12:45 PM ET
Keynote: Measuring the Multi-Channel Plan: HP's Multi-Touch Plan
When HP launched its Instant Ink subscription plan for printer refills, it needed a media plan targeted and measured impact across all online and offline channels, from search and display to OOB (out-of-box). Last touch attribution just wouldn't do. Roland explores how the brand is now creating both data strategies and attribution models that account for the cumulative effect of all media and move the company towards true visibility into the multi-channel consumer journey.
- Keynote
- Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP
10:10 AM Mountain
1:10 PM ET
Case Study: Enter the Retail Media Networks
Retail Media Networks (RMNs) have added new inventory, targeting, sales and measurement opportunities...and headaches, to the digital ad market. Kim, who manages media buying for Mindshare CPG clients, maps the terrain. How are the RMNs from Walmart, Target, Kroger, etc. plugging into existing infrastructures, offering new and difference metrics of success, creating new challenges for marketing teams?
- Presenter
- Kim Loconsole, Group Director of Programmatic Development, GroupM
10:15 AM Mountain
1:15 PM ET
Sponsor Spotlight and Coffee Break
10:45 AM Mountain
1:45 PM ET
Panel: After the "Pivots": The Three Things We Learned In a Crisis: Omnichannel Media Planning Now
The pandemic scrambled both consumer purchasing journeys along with media habits. But let's not dither with more tales of pandemic pivots. What three things have you learned and permanently changed in your omnichannel planning as you move into a post-pandemic (we hope) marketplace? That is the challenge we pose to our panel of veteran data driven media strategists. We ask them to declare plainly what new channels, tactics, media mixes, measurement, data acquisition, or even platforms and tools they are using now and recommend to others as a response to these two unprecedented and unforeseen years. Buckle up.
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Matt Bogusz, Vice President & Managing Director, Digital, Novus Next
- Kim Loconsole, Group Director of Programmatic Development, GroupM
- Yuting Zhang, Digital Engineering Director, Ad Tech, MMI Agency
11:15 AM Mountain
2:15 PM ET
Case Study: Democratizing Intelligence
Data-Centric approaches to marketing work best when all areas of a marketing organization understand the principles and tools for using data. As Empower's Brett Mowry outlines, data maturity often means moving companies away from "centers of excellence" and towards a more democratized structure where all marketers work more collaboratively and holistically with a common understanding about leveraging a CDP, managing 3rd party data and mapping customer journeys.
- Presenter
- Brett Mowry, SVP, Intelligence, Empower
11:30 AM Mountain
2:30 PM ET
Roundtable: Navigating the Retail Media Networks
- Featuring
- Kim Loconsole, Group Director of Programmatic Development, GroupM
11:30 AM Mountain
2:30 PM ET
Roundtable: Omnichannel Media Planning
- Featuring
- Matt Bogusz, Vice President & Managing Director, Digital, Novus Next
- Roland Osae-Oppong, North America Head of Performance Media, E-Commerce, HP
12:30 PM Mountain
3:30 PM ET
Sponsor Lunch Presentation
2:00 PM Mountain
5:00 PM ET
Major League Baseball Spring Training Game
Hiking at Camelback Mountain
7:00 PM Mountain
10:00 PM ET
Cocktail Party - In Old Town Scottsdale
Culinary Dropout (@ Scottsdale Waterfront) - Shuttles will pickup at 6:30pm SHARP (15 min ride)
8:00 PM Mountain
11:00 PM ET
Dinner Reception - In Old Town Scottsdale
Culinary Dropout (@ Scottsdale Waterfront) - Shuttles will pickup at 6:15pm SHARP (15 min ride)
Friday, 03/25
8:00 AM Mountain
11:00 AM ET
Coffee Service Available
Pueblo Ballroom Foyer
8:30 AM Mountain
11:30 AM ET
VIP 1:1 Meetings
Garden Courtyard
9:00 AM Mountain
12:00 PM ET
Breakfast Buffet Opens
9:20 AM Mountain
12:20 PM ET
Sponsor Breakfast Presentation
Pueblo Ballroom
9:35 AM Mountain
12:35 PM ET
Welcome Back
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:40 AM Mountain
12:40 PM ET
Keynote: Underdog Tactics: Lessons from the Politisphere
Nothing breeds creative thinking in media planning like a shoestring budget. When Republican state candidates in the 2021 Virginia and New Jersey elections found themselves out-funded and out-manned, the media crews turned to smart modeling technique. They had to profile and target "persuadables"and not waste impressions on the already-converted. As RSLC Political Director Kamilah Prince shows, it is an object lesson all brands can heed about using data driven channels to make more with less.
- Keynote
- Kamilah Prince, Political Director, Republican State Leadership Committee
10:10 AM Mountain
1:10 PM ET
Case Study: Selling In-House, In-House
Hunter Douglas has been on a five-year journey of bringing ever more of its media buying and planning in-house, first search, then social, and now Video and programmatic and branding. But as Tiffany Leung explores, this has been more than an operational shift. It required not only changing KPIs, staffing and messaging but a cultural shift to value a data-driven approach to all aspects of marketing, internal organization and event onboarding customers.
- Presenter
- Tiffany Leung, Director, Digital Advertising, Hunter Douglas
10:30 AM Mountain
1:30 PM ET
Networking Coffee Break
11:00 AM Mountain
2:00 PM ET
Panel: Measurement After the Cookie: What We Have Learned
As tracking and targeting data deprecate, the challenge of measurement, optimization and attribution becomes even greater. Our panel of digital data mavens share their two or three key learnings as they adjust to post-cookie metrics. What technologies and techniques are proving most valuable? Are consent-driven 1st part models, cohort targeting or shared ID solutions proving valuable? How are their models and even campaign goals adjusting accordingly?
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Nish Desai, Group Director of Technology & Operations, Xaxis
- Geoff Litwer, VP, Programmatic and Display Media, Tinuiti
11:30 AM Mountain
2:30 PM ET
Case Study: Leveraging Data In A Privacy Compliant Manner
So many policies, so many acronyms! Compliance is about to get much harder for ad tech and marketers. Gary explores the latest developments in CCPA, industry initiatives to address these changes, and strategies for marketers going forward.
- Presenter
- Gary Kibel, Partner, Davis+Gilbert LLP
11:45 AM Mountain
2:45 PM ET
Roundtable: That Measurement Roundtable
- Featuring
- Shreya Agarwal, Director, Media Analytics & Insights, Empower
11:45 AM Mountain
2:45 PM ET
Roundtable: Data Strategy and Privacy
- Featuring
- Gary Kibel, Partner, Davis+Gilbert LLP
- Brett Mowry, SVP, Intelligence, Empower
2:00 PM Mountain
5:00 PM ET
Golf at Camelback Golf Course
Horseback Riding
Pool Outing at the Resort
7:00 PM Mountain
10:00 PM ET
Cocktail Party
Garden Courtyard (located right behind the valet stand at hotel)
8:00 PM Mountain
11:00 PM ET
Dinner Reception
Garden Courtyard (located right behind the valet stand at hotel)
Saturday, 03/26
8:30 AM Mountain
11:30 AM ET
Breakfast Buffet Opens
Pueblo Ballroom Foyer
8:55 AM Mountain
11:55 AM ET
Welcome Back
Pueblo Ballroom
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
9:00 AM Mountain
12:00 PM ET
Case Study: Future-Proofing: Mining the First Party Data Vein
As regulation and data deprecation across browsers and operating systems moves the ad ecosystem beyond third party cookies, having a first-party data strategy becomes critical. Corey shares best practices and strategies around sourcing first-party data, leveraging publisher relationships for amplification and the ways in which high quality data can be best applied to cusytomer journey mapping. The future of of government and industry policies for data remain unclear; marketers need a future-proofed strategy.
- Presenter
- Corey Birtles, SVP of Data and Analysis, Digitas
9:30 AM Mountain
12:30 PM ET
Networking Coffee Break
9:50 AM Mountain
12:50 PM ET
Panel: Wall to Wall Programmatic: The New Channels
Data-infused advertising and programmatic buying have touched every area of at-home, mobile and offline experiences. From programmatic audio to digital out-of-home (DOOH) to TikTok to OTT-to-Mobile retargeting, data is connecting ever nook of advertising. But what are the early learnings from these emerging channels? Are any of these offerings really adding to the mix or just cluttering it? We end DPIS with handy tips for testing and making the most of the next programmatic opportunities.
- Moderator
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- PanelistS
- Christine Q. Chen, Director, Programmatic Buying, Mediacom
- Adam Luther, VP, Programmatic, Labelium
The Scottsdale Resort @ McCormick Ranch