The rebound on orders is coming across subscription video-on-demand, linear pay TV networks and over-the-air broadcasters - in particular over-the-air TV networks, Ampere Analysis says, which have risen 22% vs. the previous year.

The Amazon streaming platform is projected to spend $3.8 billion in 2026, taking the top spot from DAZN, which had it for years.

The good news is that overall, for the bottom line, player numbers remain stable.

Sixty-nine percent of media executives in a recent report said advertising on YouTube for TV "will be used in more CTV campaigns than ever before."

Content spend hikes will also come from global sporting events like the World Cup and the Winter Olympics in Milan - with higher content spend coming for streaming/CTV platforms.

Over the last five years, video game adaptations have grown to 272 titles, with 62 in 2024 alone.

Core local TV ad spend is expected to slip 1%, mainly due to over-the-air TV ad spend declining 2% to $13.7 billion. Local cable ad spend will also drop - 9% to $2.0 billion.

Cinema United says "movie theaters connected with a wide range of consumers this past year from building loyalty by investing in experiences to provide something for everyone on the big screen."