by Karlene Lukovitz on May 28, 2:02 PM
Most apps include advertising, but nearly as many also sell subscriptions -- and many add product placement and sponsorships, as well.
by Karlene Lukovitz on May 21, 4:44 PM
Consumers are quite open to ad-supported streaming services -- even if modest fees are involved -- but they're frustrated by the current state of the advertising experience.
by Karlene Lukovitz on May 14, 4:26 PM
The number using any streaming service is 79%, versus 60% using a traditional pay-TV service. The percentages using three or more top SVODs leapt over the past year, as did the percentage using at least one free streamer.
by Karlene Lukovitz on May 7, 6:22 PM
Five agency power players say that the wealth of streaming/CTV options beyond broadcasters' own digital extensions means that nothing -- including the success of linear/digital packaging pushes -- can be taken for granted in this year's negotiations.
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