Arby's has named Merkley + Partners as the company's national creative agency of record. The search was administered by Wanamaker Associates, an Atlanta-based advertising search firm. Doner, which
handled the Arby's account since 1987, declined to participate in the creative review, but will continue to be the agency of record for the 30 co-ops they currently represent. The account is
estimated at $15 million.
