• by Ray Schultz , May 15, 2024

Flightpath, a predictive analytics platform for podcasting, is partnering with Barometer, an AI-powered contextualization engine, to ensure brand suitability and safety for advertisers in the medium.  

Barometer reviews podcast content in categories such as adult content, profanity, spam and harmful material, as compiled by the Global Alliance for Responsible Media (GARM). 

“Sales teams can now package on-the-fly to maximize available inventory for any opportunity while also delivering a better product to the market that allows brands to step into the space with more comfort and less risk,” says Sean Howard, Flightpath CEO.

The firms note that concerns about brand safety are growing as more firms advertise in podcasts – thus, the need for safety solutions.  

“This is an exciting time for the podcast industry, as the number of brands advertising in the space continues to explode,” says Tamara Zubatiy, CEO of Barometer.

Zubatiy adds that by combining Barometer’s audio intelligence with Flightpath’s forecasting tools, “we can provide publishers with a more comprehensive solution to help them scale and reach their full potential."