• by Ray Schultz , May 15, 2024

The multiplatform media company a360media is partnering with Taboola to provide readers of several sites with personalized content recommendations.  

The goal is to “open new avenues to grow our business," said Paul Likins, VP,  operations revenue at a360media.

Taboola Feed will be implemented in sites including Us Weekly, Life & Style, InTouch, Soap Opera Digest and First For Women. Taboola Feed provides readers with personalized multi-format content recommendations across news websites, homepages and article pages.

The new arrangement is “part of our ongoing strategy to enhance entertainment news and elevate audience engagement across our digital platforms,” Likins adds. 

a350media has “a comprehensive vision that considers growth from all perspectives, and we're grateful to be contributing to various aspects of it—from audience engagement to monetization,” says Adam Singolda, CEO and founder of Taboola.