• by Danielle Oster , May 18, 2024

Coca-Cola further leverages its focus on digital marketing channels with the launch of Coca-Cola Lens, a platform that aims to shares “actionable insights” for its retail and food service partners.  

Coca-Cola Lens was designed to “deliver on the promise to create value beyond beverages to our customers, while serving as thought partners and consultants,” Pamela Stewart, chief customer officer – retail for Coca-Cola North America, said in a statement.

The platform launched with 16 articles by internal subject-matter experts at the company, informed by both proprietary and third-party consumer data, as well as macroeconomic context. Topics included the growth of the premium water category, menu strategy, and how to optimize cold vault inventory practices.

In announcing the launch, the company touted Coca-Cola North America’s customer base across “250,000 retail stores and 500,000 foodservice outlets, as well a “longstanding legacy of value-added partnership focused on growth.”.

The company debuted Coca-Cola Lens ahead of the 2024 National Restaurant Association Show in Chicago, which runs May 18-May 21. Coca-Cola will introduce event attendees to the platform during a session entitled, “Data and Dining: Feeding Growth with Actionable Insights.”