LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Airbnb To Build An Agentic Experience For Travelers in Performance Marketing Insider on 02/13/2026
  

  Airbnb's AI team is building a native AI experience for travel in which the tech doesn't just search for the user - it knows their likes and dislikes.

• AI Attention Metrics Become Real-Time Ad-Targeting Filter Through SSPs in MediaDailyNews on 02/13/2026
  

  Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into a real-time filtering tool.

• Albertsons To Test ChatGPT Ads in MediaDailyNews on 02/12/2026
  

  Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following announcements from Target and Williams-Sonoma Companies earlier this week after OpenAI announced the pilot program.

• Most Competitive Non-Branded Google Searches in Performance Marketing Insider on 02/12/2026
  

  A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026.

• IAB Sends 'Direct Buy Addendum' To Public Comment in MediaDailyNews on 02/12/2026
  

  The Interactive Advertising Bureau opened a framework for public comment that is designed to simplify direct digital ad contracts, reduce legal friction, and provide a starting point for buyers and sellers transacting in digital marketplaces.

• Comcast Rolls Out Deterministic Data For Travel Advertisers in MediaDailyNews on 02/12/2026
  

  A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in the U.S.

• Google Reinvents Ads, Drives Search Agentic in MediaDailyNews on 02/11/2026
  

  "We aren't just bringing ads to AI experiences in Search; we are reinventing what an ad is," explains Google's Vidhya Srinivasan.

• Simo: How OpenAI Ads, Adult Mode Will Work in Performance Marketing Insider on 02/11/2026
  

  The feature launched on Monday in test mode on free and Go tiers, but there has been no public discussion on how brands will purchase media, and whether the platform will be self-serve or require an agency to support media buys.

• Anthropic, xAI Execs Disconnect From AI Ethical Concerns To Face Reality in MediaDailyNews on 02/10/2026
  

  This week, two high-profile execs left companies that had attempted to make an impact in AI, seeking something in the real world.

• Authenticity Attracts 80M People Weekly To Reddit Search in Performance Marketing Insider on 02/10/2026
  

  Search combined with the company's AI-powered search feature Reddit Answers now drives more search volume and queries per user, with more than 80 million people searching directly on the platform each week in the final quarter of 2025 - up from 60 million in the prior year.

Comments by Laurie All comments by Laurie

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

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