LAURIE SULLIVAN

Articles by Laurie All articles by Laurie

• Websites Are Fading: Brands Prepare For What's Next in Performance Marketing Insider on 02/25/2026
  

  Traditional, static websites are no longer the primary point of entry for consumers to buy products and services, but websites will not disappear. Their purpose has changed from a discovery tool to a source for AI structured data. Here's what marketers need to know.

• Trump Urges Big Tech To Build Their Own Power Plants in MediaDailyNews on 02/25/2026
  

  President Donald Trump said in his State of the Union address Tuesday that his administration has told major tech companies they must build their own power plants for data centers. Those companies include Anthropic, Amazon, Google, Microsoft, Meta and others.

• AWS Reframes Live Video For TikTok, Reels, YouTube in MediaDailyNews on 02/24/2026
  

  Customers like Fox Sports Digital and NBCU are early adopters, using the technology to reach younger audiences on their phones, scrolling vertically.

• Deterministic Data A Major Factor In Infillion Acquisition Of Catalina in MediaDailyNews on 02/24/2026
  

  AI-operated buying will become the norm within the next five years, with autonomous agents managing the majority of programmatic ad spend, said Brian Kaminsky, COO of Infillion. With the acquisition of Catalina, he believes Infillion will become the "open, interoperable execution layer powering commerce-centric media."

• Table Please: A Conversation With OpenTable Media's Chatbot in Performance Marketing Insider on 02/24/2026
  

  OpenTable today announced the launch of a media network to help advertisers tap into the data points it collects. Advertisers pay for seated guests in campaigns with spend directly tied to when diners book and dine at the restaurant connected to campaign performance, according to information provided by OpenTable's Media AI chatbot.

• Experian Acquires Insights On 10B Email Addresses Worldwide in MediaDailyNews on 02/23/2026
  

  The acquisition adds intelligence to Experian's existing identity, data, analytics and decisioning capabilities. AtData has real-time email insights on more than 10 billion email addresses worldwide and 98% of active emails in North America.

• Is Yahoo Ready For Another IPO? in Performance Marketing Insider on 02/23/2026
  

  Yahoo could see an initial public offering or sale to another company soon. It's not clear whether going public or selling the business will prevail, but it is certain the company is preparing to go out on its own once again.

• Google AI-Generated Audio Could Become New Ad Frontier in MediaDailyNews on 02/20/2026
  

  Perfecting real-time adaptive audio soundtracks has become an essential tool for brands to produce ads running across large language models and AI-powered platforms.

• Tariff Reversal Could Trigger More Ad Dollars in MediaDailyNews on 02/20/2026
  

  Consumer technology and automotive sectors were cited as having "pulled back" the most on digital ads, but today's Supreme Court ruling could remove the immediate cost pressures that focused companies to make those cuts.

• The New Performance Metric: Curiosity in Performance Marketing Insider on 02/20/2026
  

  Ads tell consumers a lot about a brand, but analysis of Google search data can tell a brand so much more about consumers.

Comments by Laurie All comments by Laurie

• Why Bad Bunny Review Was Bad 'TV Blog' by Joe Mandese (Red, White & Blog on 02/11/2026)
  

  Complete marketing play by Rimas, in my opinion, because he declined to tour the U.S. I never heard of him before the Super Bowl, and my grandchildren are half Latino. We dance through the house singing Santana's songs, not Bad Bunny's. Viva la Santana!

• Why Bad Bunny Was Bad TV by Adam Buckman (TVBlog on 02/11/2026)
  

  Thank you for writing this. Santana would have been a better choice. 

• Editors Threaten To Quit If Melania Trump Is Featured On 'Vanity Fair' Cover by Ray Schultz (Publishers Daily on 08/27/2025)
  

  First Lady Trump declined the publication's offer.  It is not her style. 

• Amazon Upfront Focuses On Sports, A-Lister Content by Laurie Sullivan (MediaDailyNews on 05/13/2025)
  

  Joshua, I think she was thanking Schwarzenegger because he agreed to let her name appear alongside his and above the title of True Lies in all marketing material and opening credits. She said he didn't have to do that.

• Google Test Shows Content Has No Measurable Impact On Ad Revenue by Laurie Sullivan (MediaDailyNews on 03/21/2025)
  

  Crazy, right? After all this time Google has been saying the opposite. 

• Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan (Performance Marketing Insider on 03/13/2025)
  

  Thank you, Ed. 

• Amazon DSP Enables AI-Managed TV Buying by Laurie Sullivan (MediaDailyNews on 03/04/2025)
  

  Yes, Cordie, this supports local broadcast.

• Retail Media Ad Impressions Surpass 75B by Laurie Sullivan (MediaDailyNews on 02/24/2025)
  

  Thanks, Ed! 

• TikTok's Latest Offer: A Big One From Big Wyoming by Laurie Sullivan (MediaDailyNews on 02/20/2025)
  

  You are correct. It is the county seat for Lincoln County

• Microsoft Research: AI Stifles Critical Thinking by Laurie Sullivan (Performance Marketing Insider on 02/12/2025)
  

  Craig, thank you. Very insightful. 

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