LAURIE SULLIVAN
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.Articles by Laurie All articles by Laurie
- Apple's AI-Powered Search Could End Huge $20B Payouts To Google in
Search & Performance Insider on
05/03/2024
Apple is testing Intelligent Search, a version of its Safari web browser that includes changes to its user interface with advanced content blocking, according to a report. The feature, powered by AI, could debut in Safari 18 later this year.
- Google Reportedly Strikes Deal With News Corp. To Develop AI Content in
MediaDailyNews on
04/30/2024
Google reportedly has agreed to pay News Corp. up to $6 million annually to develop new AI-related content and products. Search and AI companies such as OpenAI are looking to partner with news organizations to license their archived content for training chatbots.
- Google Takes Another Blow From CMA On Privacy Sandbox Setbacks in
MediaDailyNews on
04/29/2024
Google may need to limit its first-party data capabilities to meet the UK CMA's and ICO's data-privacy requirements. The CMA released its quarterly report on Privacy Sandbox detailing further information about Google's plans for third-party cookie deprecation.
- Google Search CPCs Rose 13% YoY, But AOVs Rose Just 1% in
Search & Performance Insider on
04/29/2024
Cost per click on Google ads continues to rise, up 13% YoY in Q1 2024 vs. 9% in Q4 2023, mostly driven by an increase in Shopping ad CPCs for standard advertising and Performance Max.
- Oracle's AI And Nashville Connection For Advertisers in
Search & Performance Insider on
05/02/2024
Oracle has big plans beyond enterprise software as it prepares to move its headquarters from Austin, Texas to Nashville, Tennessee.
- Infillion's MediaMath Technology Powers A Revised Walmart DSP in
Search & Performance Insider on
05/01/2024
Infillion's integration with Walmart Connect will create the new Walmart DSP powered by the company's MediaMath technology. Walmart DSP will help advertisers expand their media plans with cookieless data, advanced formats and extensive audience and supply integrations and will leverage programmatic technology to drive performance.
- Microsoft Pilots A Feature Summarizing Campaign Performance From Conversational Chat in
Search & Performance Insider on
04/29/2024
Comscore now includes generative AI search in its overall search market measurement analysis. Recent data shows total market search volume rose more than 5% with Bing capturing the lion's share of growth.
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal in
MediaDailyNews on
04/29/2024
Microsoft revealed insights and news on an expanded partnership with Axel Springer to help the European digital publisher accelerate growth in AI across its publications.
- Google, Microsoft Bet Big On GAI In Q1 - And Win in
MediaDailyNews on
04/25/2024
Alphabet and Microsoft reported earnings Thursday. Both had a better-than-expected Q1 2024. Both companies have integrated GAI into products ranging from web search to the suite of enterprise software.
- Reddit Rolls Out Dynamic Product Ads Beta, First New Ad Option Since IPO in
Search & Performance Insider on
04/24/2024
Reddit will build out ad services as the newly public company looks for opportunities to gain revenue. The company says it launched this ad unit to support changing consumer behavior.
Comments by Laurie All comments by Laurie
- Has Google's Gemini Chatbot Just Rewritten History?
by
Laurie Sullivan
(Media 3.0 on
02/22/2024)
Thomas, thank you for mentioning Jack. best, Laurie
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
But this is an opinion piece.
- Are MAGA Thugs Trying To Kill Rick Wilson Of The Lincoln Project?
by
Richard Whitman
(Mediapsssst on
01/16/2024)
Thank you, Dan.
- Microsoft Executive Fears For Israel's High-Tech Sector
by
Laurie Sullivan
(MediaDailyNews on
11/01/2023)
John, thanks for commenting, but hope you read the entire article. It clearly states his concerns are for the human cost of the war and the economic future of Israel.
- California Governor Signs Delete Act
by
Wendy Davis
(MediaDailyNews on
10/10/2023)
I beleive platforms and websites can use the IP address of the device being used. My question is whether a part-time California visitor who claims residency in another state, but visits California about three months out of the year, falls into this category.
- Amazon 'Project Nessie' Tested How Much It Could Raise Prices
by
Laurie Sullivan
(Search & Performance Insider on
10/04/2023)
Thank you, Michael Melone, for taking the time to comment. I appreciate it.
- Kantar Finds Direct Correlation Between Avoiding Ads, Viewer Experience, Purchases
by
Laurie Sullivan
(Search & Performance Marketing Daily on
08/10/2023)
Ed and John, I really appreciate you guys. Thank you!
- Do Super Bowl Ads Drive Performance?
by
Laurie Sullivan
(Search & Performance Marketing Daily on
02/02/2023)
Thanks for the comment, Ed. I always love your insight, but I've never bought a product based on seeing a Super Bowl ad - at least none that I can remember. I'm entertained by them, but they do not drive me to make a purchase. Yes, the sample in the research is small. Do you recall products you have bought after seeing a Super Bowl ad? Maybe I did a search after seeing a new product, but cannot remember ever making a purchaes.
- Musk's SpaceX Purchases Twitter Campaign To Promote Starlink Internet Service
by
Laurie Sullivan
(Search & Performance Marketing Daily on
11/14/2022)
Thank you, John!
- Google, YouTube Launch Features To Provide More Accurate, Trustworthy Election Information
by
Laurie Sullivan
(Search & Performance Marketing Daily on
09/01/2022)
Hi Charles - nope, no hack. And you are correct when you write this - "which means you need to still own your previous residence to get multiple voting options by mail." I changed scrolls to rolls. Just trying to call attention to a major problem in California that creates misinformation. I have not voted in the state for four years, and got called for jury duty for the second time in as many years a few months ago.
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