Les Luchter
Member since July 2005Contact Les- Founder LL Communications
- www.llcom.biz
- Facebook: www.facebook.com/LesLuchter
- LinkedIn: www.linkedin.com/in/lesluchter/
- Twitter: @lesluchter
- 32 Wyckoff St.
- Brooklyn New York
- 11201 USA
Les Luchter is president of LL Communications, which provides writing, editing and consulting services. A former public relations agency executive, Les has also been editor-in-chief of Cable Marketing magazine, and managing editor of Marketing Communications magazine. Contact him at les@llcom.biz
Articles by Les All articles by Les
- Retail-Centric OTC Upstart Wonderbelly Hits CVS Aisles in
Marketing Daily on
06/03/2024
The move comes a year after an initial national retail rollout at Target, continuing a strategy of adding one major retailer per year.
- Protecting 'You From You': Kidde Relaunches Smoke Detector Brand in
Marketing Daily on
06/03/2024
Complete brand relaunch includes new technology called Kidde Detect, new product design and new packaging.
- A Fit Mind: Pro Athletes Promote Mental Health For Ad Council Spot in
Pharma & Health Insider on
05/30/2024
Ads showing pre-game rituals leverage "the emotional relationship and dedication" of fans to athletes, says Ad Council's chief campaign development officer.
- At Bayer, Midol Launches Supplements, One A Day Fights Wellness Fads in
Marketing Daily on
05/29/2024
Peace Out PMS relies on chasteberry extract, while ZZZ's Please contains melatonin and passionflower.
- Welly Launches Care Package For Happy Campers in
Marketing Daily on
05/28/2024
The limited edition product, part of a "Send a Child to Camp Fund," promo, contains over $400 worth of merch, including a bunch of fellow Unilever products.
- Aging Pets: SoluPet Fights Dog Dementia, Hill's Supports Senior Adoptions in
Marketing Daily on
05/25/2024
SoluPet wants dog owners to know that their aging pets can get dementia just like older humans.
- Body Equity Comes To Birth Control In Slynd Campaign in
Pharma & Health Insider on
05/23/2024
"Let's Love Every Body" has a message for plus-sized women, who "have been underserved when it comes to healthcare."
- Man-Baring Campaigns Target London in
Marketing Daily on
05/22/2024
One campaign features a tush close-up; the other, a man sitting on a toilet inside a see-through truck.
- EarPros' AI Doubles Lead-Gen Efforts, Reduces Costs 20% in
Marketing Daily on
05/21/2024
AI has saved around 50 days of work "versus the previous process with a creative agency," says Matteo Trichilo, global head of EarPros.
- Remotely Healthy: LG Electronics Enters Healthcare With Tech For Docs in
Marketing Daily on
05/20/2024
Its Primefocus Health will develop a remote monitoring and delivery platform enabling healthcare providers to offer "personalized" home care to patients.
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