Robert Williams
Member since November 2018- None MediaPost
- 77 Mackey Avenue
- Port Washington New York
- 11050 USA
Rob Williams is a writer and editor who lives near New York City.
Articles by Robert All articles by Robert
- Negative Political Ads Aren't Likely To Damage Consumer Brands in
Research Intelligencer on
05/20/2024
About three quarters of consumers said political ads don't influence their perception of other ads.
- Retail Media Campaigns Are Effective In Customer Acquisition in
Research Intelligencer on
05/17/2024
Retail media advertising typically works best for marketers of apparel, accessories, health and beauty.
- Premium Long-Form Video Captures More Attention Than Digital Media in
Research Intelligencer on
05/16/2024
Viewers tend to spend more time viewing ads that appear in cinema, linear television and connected television.
- Younger Consumers Express Cautious Optimism About Future in
Research Intelligencer on
05/15/2024
A significant portion of Gen Z and millennial consumers are more optimistic than they were a few years ago, but the cost of living is a big worry.
- Marketers Say Budgets Have Fallen To Post-Pandemic Low in
Research Intelligencer on
05/14/2024
The decline comes as marketers cut back on labor, agency assignments and marketing technology, while their media budgets hold steady.
- Ad Campaigns By Streaming Services Under-Deliver To Gamers in
Research Intelligencer on
05/13/2024
Streaming brands on average delivered one mobile gaming-first ad for every 2.9 YouTube-first ads.
- Credibility, Changing Audience Behaviors Are Key Challenges For News Media in
Research Intelligencer on
05/10/2024
Powerful creative tools such as generative artificial intelligence have led to concerns that video and audio content can be easily manipulated to spread misinformation and propaganda.
- Podcast Ad Growth Decelerates Amid Challenges For Smaller Brands in
Research Intelligencer on
05/09/2024
The growth rate of 5% in 2023 was the lowest in data going back seven years.
- Travel Shoppers Shift More Bookings To Mobile Devices in
Research Intelligencer on
05/08/2024
Consumer attention shifts from retail to travel bookings during certain periods such as mid-summer.
- Consumers Face Obstacles To Making Decisions About Purchases in
Research Intelligencer on
05/07/2024
Three quarters of consumers said they feel bombarded by advertising.
Comments by Robert All comments by Robert
- Loss Of Newspapers Leads To Waning Interest In Local Politics
by
(Publishing Insider on
09/28/2021)
Ed,Thanks for the detailed commentary!Rob
- Smaller News Audience On Social Media Is Likely Cyclical
by
(Publishing Insider on
09/21/2021)
Craig,Yes, that's a good point!Thanks,Rob
- Microsoft's Windows Adds Tipping Feature To Help Monetize Content
by
(Publishing Insider on
06/28/2021)
Craig,Yes, thanks for pointing that out -- it would be free for users of Windows 10, not earlier versions.Rob
- 'Wall Street Journal' Pullback From NYC Coverage May Magnify 'News Desert'
by
(Publishing Insider on
06/18/2021)
Michael,Thanks for the comments! I should have mentioned more about the NYT's changes to local coverage, too:Times Plans to Combine Sections of the Paperhttps://www.nytimes.com/2008/09/06/business/media/06times.htmlRob
- One Of These Things Is Not Like The Other: Vice Calls To End 'Data Discrimination'
by
Joe Mandese
(MediaDailyNews on
05/06/2021)
Your story is interesting, also in the context of Vice's plea last year to end the discriminatory practice of "blocklisting" key words:https://www.mediapost.com/publications/article/353018/will-media-buyers-heed-vices-plea-about-racial-bl.html
- U.S. Ad Economy Contracts 7.3% In February
by
Joe Mandese
(MediaDailyNews on
03/22/2021)
Yikes!
- Nextdoor May Be Latest Social-Media Threat To Local News
by
(Publishing Insider on
02/03/2021)
That's funny.
- Consumers Spend Less Time With Ad-Supported Media, Publishers Will Feel Impact
by
(Publishing Insider on
01/21/2021)
Ed, thanks for those insights!
- Most Covered Terms Of 2020: 'COVID-19,' 'Digital,' 'Personalization,' 'Meaningful'
by
Joe Mandese
(MediaDailyNews on
12/31/2020)
Interesting!
- How Will Publishers Monetize Their Content On Instagram?
by
(Publishing Insider on
11/18/2020)
Craig,Thanks for the comments -- really interesting!Rob
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