Steve, Joe, and George:

Interestingly, Nielsen just released the audio version of "The Gauge," called "The Record," powered by Edison Research. The visual depicts the share of time spent to...AD SUPPORTED AUDIO. 

https://www.nielsen.com/insights/2024/nielsen-the-record-audio-listening-trends/

"The Record" permits media agencies and brands to better understand the audience shares of audio platforms where they can actually purchase audio ads. The Persons 18+ Shares of Ad-Supported Audio for Q1 2024 are: AM/FM Radio 67%, podcasts 20%, ad-supported music streaming (Pandora, Spotify, etc.) 10%, and 3% Satellite Radio. 

In the case of audio, the Nielsen/Edison "Share of Ear" data reveals three-quarters of Spotify's music streaming audience listens to the subscription service, which does not accept ads. An "Ad-Supported Video Gauge" would be a highly valuable resource for marketers, sales teams, and agencies.

Pierre

Which will be a flop Christmas games should be on CBS, Fox, & NBC those networks should demand those games. TNF is a flop on Amazon which should also air live on NFL Network and not replayed at late at night. NFL needs to be on over the air for the national games as I have said NFL games on streaming only have clealy been flops since the NFL & streaming service spin the numbers the viewers aren't there I don't count views for those that just scroll from those sports and have no interest in them.

The source says this is from 2018 - is that correct??  6 years ago?

The broadcast and cable networks have been pitching this idea for decades. No one is actually interested, but it's proof that you can fool some of the people all of the time.

I already hear the cries of, "But it's different this time!" 

This is a good request of Nielsen, which I agree with.  MRC doesn't audit the Gauge report or the new Media Distributor Gauge (perhaps we should), but it appears this break-out makes sense to better inform both the buy and sell sides.

@Steve Lanzano: Makes sense that an ad trade bureau would question that, but the reality is those numbers are relevant to marketers, because they're trying to reach people who may or may not be watching ad-supported television. Nielsen has other ways of tabulating data, too.

1. I hope it works.
2. It's a pretty stupid campaign. Instead of using celebrities, which many will see as "them", the campaign should have used real people. I have countless friends who have brothers, sisters and even parents who are either gay or have come out of the closet. Show that LGBTQ+ people are nothing to be "afraid" of, but, rather, you, me, family members, people like us, just normal people trying to have a normal and happy life.

Really question the efficacy of the Gauge report for marketers since it includes all viewing and not just ad viewing. These numbers would be quite different. We've been asking Nielsen for an addendum to the Gauge report to just include ad viewing for over two years now.

Hi-Surf & Murder In A Small Town looks good I'll be checking both out in the fall. Fox can do better on Sun and putting cartoons on at another day in my opinion what does Fox got to lose Sundays are wasted on cartoons and that NFL lead in. I wanted Fox to put TMS and sitcom or a drama on that night.

Jon, much of the promotional sports advertisement has moved online. I would consider Twitter as the leader.  Many sport clubs will give away higher valued prizes signed jerseys, baseballs, footballs and more. By doing so, the club's marketing receive data and do so at a lower cost.

I like local news and also a firm believer in local news I prefer GR over Kazoo as more happens in GR in my opinion watch Wood TV & Fox17 from time to time and weather as for print AP, read Det Freepress & News largely if I like a sports story, I don't trust NY Times, Wash Post both are dishonest in their reporting like bias MSNBC as well. Forcing editorials isn't against FCC rules as that would be government censorship which would be wrong on all levels plus free speech and freedom of the press as well. Boris is no longer working at Sinclair and I didn't like Boris giving his opinion.

Wrong Fox isn't a danger to the republic or democracy which has always been eye of the beholder. I also watch NewsNation like that Dan Abrams calls out both sides on their lies and spin as well once in a bluemoon do watch BBC News. For the record I'm not voting for Trump or Biden as I didn't vote for either in 2020 I voted 3RD party and will do so again this year I voted Nikki Haley in the MI primary back in Feb. 

Great post Steve.

It appears that all sorts of AI are about as accuarate as me swinging a 1-wood on Pebble Beach Golf Links.

Glad to see this---but the next step must be breakdowns of ad-supported versus ad-free viewing per media company. This is not as easy as it sounds due to the various bundles each programmer offers---but it has greater significance for advertisers as some of the  media entities listed in the table--Netflix, for example--derive most of their viewing from ad-free content.

Thank you.

@David Scardino: Doh, my bad. That was an older chart headline. It's been updated now.
Sorry about that.

Don't understand the sub head, "Race for the White House: key prediction criteria trending..." Was that maybe from some other piece...?

Clearly I have hit a nerve. I am a firm believer in local news and local print media, but not a media outlet that supplies its local statioons with propaganda that is untrue. Sinclair has done just that. Imagine reputable network forcing editorials on outlets by the likes of Boris Epshteyn!

Stations like OAN, Fox and Sinclair owned statiosn are a danger to this Republic.  I have no patience trying to understand other side any longer. we are in trouble and more of us need to speak out. 

I wonder if Sinclair will be selling WWMT I don't care if they do or don't sell WWMT as I'll only watch for weather 12PM & 5PM, weekends Sat 6PM & Sun 6:30PM. Whoever owns the station I did watch the DT2 when it was The CW before Nexstar took it for WOTV DT2 I thought it be WXSP that is for another day.

I think whoever buys the 60 TV station will be the smaller TV groups in my opinion kinda with Standard General when they were going to buy WXMI Fox17 in the failed Tribune stations merger. I'm sure Byron Allen will put his name out there and say he'll buy the 60 TV stations which I doubt will happen in my opinion. And I hope not in my opinion since he runs his stations on the cheap he is no better Sinclair, Scripps ect. I hope that Gray would buy WWMT before Byron does. Although Byron could make indie ARC WMI all his cheap syndication court and his other low budget shows on DT2 24/7 which would be bad. 

You just want to censor consertive voices which isn't right and have also lied about Fox which you couldn't back up and never go after MSNBC that is pretty bias and isn't fair or cable news in general. It's just consertive media you go after and never liberal media. Have a Sinclair TV station where you live or do you just take that Sinclair is bias from left wing websites like right wing websites.

I only watch WWMT for weather only noon & 5PM, weekends 6PM Sat, 6:30PM Sun. 

Thanks, Melissa. I remember. The arrogant bubble is vvery apparant. Weird that they would apolotize and pull an ad, but not respond to their users about a widespread problem!

Maarten, the statement "But in today’s world, we know EXACTLY where people watched something." is a very bold claim.   Opting in is a signal of intent but it does not GUARANTEE that they watched.   They may have watched all, some of, or just a glimpse.   With the 2-second threshold passed most data I see relies on two-seconds and put it in the "watched" category.   Data I am seeing in AU that is reported across a month shows that for many sites the average daily viewing number is lower than the average ad.

It would help if you can help us sellers with tier II properties in syndiaction and cable, where and who is placing all this money you talk about??

Reba will have a genuine chance of success because she is regarded by the audience as TV-friendly.  The overriding question on all networks is the limited number of fresh offerings.