In the broader picture for the 2025-26 season, total league-wide revenue will grow 12% to $14.3 billion, largely driven by higher rates and fees … Read the whole story

ATD is investing in a cohesive enterprise approach. Read the whole story

A first-of-its kind partnership between Comcast Advertising and Adara brings deterministic-based measurement data for TV and streaming to the travel and tourism industry in … Read the whole story

Lyft Teen is launching on Feb. 9 in over 200 major markets, incuding New York, Chicago, Atlanta, Phoenix and Philadelphia. Read the whole story

Part of Omnicom, the agency created work for Volkswagen Australia. Read the whole story

Hyundai offered a social media activation to help fans "feel like they were part of something bigger," said Sean Gilpin, CMO, Hyundai Motor America. Read the whole story

While other brands that advertised on the Big Game are enjoying a post-Super Bowl glow, Cadillac's Formula 1 team is contending with a lawsuit. Read the whole story