CPG Insider
by Sarah Mahoney, Staff Writer
How the organic OG is navigating food politics, ultra-processed labels, and consumer fatigue. Read the whole story
by Fern Siegel
Rethink is doing the creative for a major media investment. Read the whole story
by Sarah Mahoney
Nickelodeon's loss is the retailer's gain, bringing stop-motion magic to spatulas and meatballs. Read the whole story
by Teresa Buyikian
Ready-to-drink cocktail maker dropped a custom 9-carat pink "Lemonsqueezy" engagement ring to commemorate the launch of its new flavor. Read the whole story
by Sarah Mahoney
The candy brand is using the game to launch a new product: a juicy gummy twice as big as its original Nerds Gummy Clusters. Read the whole story
by Tanya Gazdik
Nothing in the advertising is political, but the approach offers a fun way to tap into the "collective cultural response to these microfrustrations of … Read the whole story
by Sarah Mahoney
With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. Read the whole story
COMMENTARY
by Andrew Gall
For one: Create guidelines to define acceptable AI use in packaging copy, product claims, and consumer data privacy. Read the whole story
by Sarah Mahoney
By making Kevin Durant "the new face of legs," the company takes another run at NBA-fueled fandom. Read the whole story