Top of The News
by Tanya Gazdik
Ralph Lauren, Starbucks and Honda are among the brands activating around the Games in various ways. Read the whole story

EARNINGS
by Sarah Mahoney
But company's Super Bowl ad showed another side of AI, with actor Chris Hemsworth imagining Alexa was trying to murder him. Read the whole story

BEER
by Teresa Buyikian
The brand also rolled out its Guinness Legends Lager, a limited-edition pale wheat lager created in "close collaboration" with Joe Montana. Read the whole story

FAST CASUAL
by Teresa Buyikian
Why the deal? Research found "Vaseline users are 54% more likely than the general population to dine at Red Lobster compared to other restaurants." Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Ad features Team Toyota athletes: NFL wide receiver Puka Nacua, U.S. Paralympian Oksana Masters and NASCAR driver Bubba Wallace. Read the whole story

AUTOMOTIVE
by Tanya Gazdik
Creative features chef, actor and dip enthusiast Matty Matheson interacting with the "Nissan Dip Seat." Read the whole story

CHAIN RESTAURANTS
by Teresa Buyikian
Footballers Tyrod Taylor and D'Andre Swift promote what the chain calls the Taylor & Swift Halftime Feast, including DQ's new Chicken Strip Party Platters. Read the whole story

COMMENTARY
by Teresa Buyikian
Consumers still love their pancakes: Breakfast continues as a big traffic driver, while lunch and dinner visits are down YOY, according to Technomic report. Read the whole story
by Steve McClellan
The resort complex has unveiled a repositioning campaign,"This Changes Everything," that debuts in the Super Bowl. Read the whole story
COMMENTARY
by Paul Nelson
Every time you force consumers to justify their choice, you're pushing them to think of you as a conundrum to solve rather than a … Read the whole story
by Fern Siegel
Which is first: the chicken or egg? Read the whole story
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by Fern Siegel
Artlist's ad was produced for less than $5,000. Read the whole story

TRUST
by Sarah Mahoney
Gartner's Nicole Greene spoke with "Marketing Daily" about the sports convergence turning this year's game into a launch pad for months of brand momentum. Read the whole story

RETAIL
by Sarah Mahoney
Nickelodeon's loss is the retailer's gain, bringing stop-motion magic to spatulas and meatballs. Read the whole story