CFO Andre Schulten said the "great consumer insight" driving messaging for its Old Spice and Secret deodorant brands helped drive 11% growth in North America. Read the whole story
Cassie Fetman is a case history of a marketer who does it all herself, making both creative and media placement decisions. Read the whole story
Chili's Grill & Bar launches its version of Espresso Martini with a spot starring reality TV stars Scheana Shay and Katie Maloney. Read the whole story
The "bright and energetic" orange hue is the color of the brand's logo and employee uniforms, and predominant shade on the website. Read the whole story
Brand director Jeany Mui on the "cultural trendspotting" that led to BIC's positioning its EZ Reach Lighters as "the perfect celebratory accessory" for 4/20. Read the whole story
Interactive campaign presents intimate black-and-white portraits of 100 different people, who reflect on the possibilities inherent in each new morning. Read the whole story
To kick off the show, VaynerMedia produced a campaign branded "All The Moods." The dark comedy addresses mental illness. Read the whole story
Hint: He's a bigly one. Read the whole story
Ranked-choice voting makes our vote count, and rewards politicians who listen to the majority rather than to a small group of extremists. Read the whole story