The campaign will debut globally on @DKNY's owned social channels, with a media mix of digital, premium outdoor, print, and influencer partnerships. Read the whole story

Snapchat partnered with Gucci to launch the first Sponsored AI Lens for a luxury brand's ad campaign, inviting users to interact with the history … Read the whole story

But company's Super Bowl ad showed another side of AI, with actor Chris Hemsworth imagining Alexa was trying to murder him. Read the whole story

Nickelodeon's loss is the retailer's gain, bringing stop-motion magic to spatulas and meatballs. Read the whole story

The German company is spinning last year's lessons into earned-media mania. Read the whole story

With 62% of women planning to watch this year's Super Bowl, beauty companies are fine-tuning brand-savvy plays. Read the whole story

The company is using the game - and Levi's Stadium - to reinforce a denim strategy that is gaining momentum. Read the whole story