by Colin Kirkland
LinkedIn has announced a new premium on-platform subscription hub designed to provide SMBs with perks and tools specific to their needs when seeking clients, … Read the whole story
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by Colin Kirkland
Meta is reportedly planning to integrate controversial biometric facial-recognition tech into its EssilorLuxottica smart glasses before the end of the year, according to "The … Read the whole story
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by Wendy Davis
A federal appeals court on Friday upheld Oracle's $115 million settlement of a class-action privacy lawsuit over the alleged collection and sale of web … Read the whole story
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by Wendy Davis
The law "allows consumers to make more informed purchasing decisions," New York Attorney General Letitia James argues to a federal appellate court. Read the whole story
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by Laurie Sullivan
Index Exchange execs believe the company's integration with xpln.ai, which helps advertisers measure ads using attention-based metrics and AI, has turned attention data into … Read the whole story
by Joe Mandese
"Expanding into Mexico City and Toronto allows us to bring that philosophy closer to our customers," notes Founder-CEO George Popstefanov. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The downside is another double-digit percentage decline in key areas, with U.S. ad revenue 10% lower in Q4 to $124.8 million with traditional affiliate … Read the whole story
by Robert Williams
Pringles led the pack with the biggest bump in purchase intent among viewers, followed by Hellmann's Mayonnaise and Ritz crackers. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Food and drink are the key words when attempting to describe "People of the North," a show from Norway that is now seen on … Read the whole story
by Steve McClellan
The announcement came the same day that the company confirmed it will record a goodwill impairment loss of roughly $2 billion for the fourth … Read the whole story
by Wayne Friedman
Roku's platform revenue, which is 70-80% advertising, rose 18% to $1.2 billion. Gross profit for platform business was up 15% to $646.7 million. Read the whole story
by Colin Kirkland
Following its recent launch of Smart+ ads for streaming brands, TikTok has announced identical ad formats intended to connect entertainment brands with European users … Read the whole story
by Colin Kirkland
To better understand how brands should approach TikTok's new U.S. reality, MediaPost spoke with Keen Decision Systems CRO Bradley Keefer about what data points … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
Subscription growth has flattened. Publishers are responding with new cross-platform ad strategies. Read the whole story
COMMENTARY
by Allen Adamson
What happens when the platform that aggregates the world's expertise decides it can also produce its own? Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
As national TV takes on more of an audience-based approach, it's only natural we will see local impressions optimized into national programs. Read the whole story
by Wendy Davis
"Any act or practice by Apple News to suppress or promote news articles based on the perceived ideological or political viewpoint of the article … Read the whole story
by Richard Whitman, Columnist
Kansas City, MO is hosting a handful of this Summer's FIFA World Cup matches and agency Walz Tetrick is producing a podcast to help … Read the whole story
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by Wendy Davis
"In a tale as old as time, Disney placed its profits over these critical consumer privacy rights," California Attorney General Rob Bonta alleges in … Read the whole story
by Robert Williams
Rating information, crucial for brand safety, is often missing from FAST programming. Read the whole story
by Laurie Sullivan
Albertsons Companies, the latest major brand to buy media on OpenAI ChatGPT Ads, said it will participate in the OpenAI Ad Pilot Program following … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
A study analyzing 36 high-intent business search terms identified industries facing the highest barriers to organic search visibility on Google in 2026. Read the whole story
by Joe Mandese
The Sandy Hook-based independent named Drew Corry and Abby Niziankiewicz VP of strategy and strategic media investment, respectively. Read the whole story
COMMENTARY
by Les Luchter, Staff Writer
"BV [bacterial vaginosis] ruined sex for me and made me so scared to have sex with my boyfriend," said Happy V's founder in the … Read the whole story
by Steve McClellan
The audiences are created based on historical results from anonymized health records -- pre-diagnosis, diagnoses, prescription fills, procedures and more. Read the whole story
by Tanya Gazdik
The two retailers will be among the first companies to work with OpenAI to test contextual advertising in ChatGPT, starting this month. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The billionaire team of Oracle founder Larry Ellison and his son David Ellison throw billion-dollar amounts around like it's walking-around money. Read the whole story