Ad research company WARC Media estimates Netflix's current 3.5% share of global CTV will rise to 9.2% by 2027, hitting $8 billion by 2030. Read the whole story

"The state's power to mandate commercial disclosures is especially important in the digital age, where large corporations collect and process individuals' data in opaque … Read the whole story

Just be thankful I didn't go with my first choice: FEDERALCOMMUNICATIONSCENTiPAD. Read the whole story

WBD announced the meeting date in a press release in which it reiterated its preference to merge with Netflix over Paramount. Read the whole story

Another possible combination for Paramount could be with NBCU (or its controlled Versant Media spinoff) - or a Disney connection. Read the whole story

Full disclosure: I was briefed in advance on Acadia's "itsyourrebate.com" launch today, but took a pass on covering it so I could write this … Read the whole story

The move to HTTP Live Streaming brings a YouTube-style monetization service to Apple's podcasting ecosystem. For advertisers, it will shift video podcasts from static … Read the whole story

For North America, now accounting for 34% of revenue, the firm posted a 4.6% gain in the quarter, driven by both media and creative … Read the whole story

"The FTC has offered no coherent explanation - none whatsoever - for why its investigation into 'advertiser boycotts' is not just a naked effort … Read the whole story

Meta Platforms employees for years have given much thought to managing digital legacies long after a member has died. Now AI could make it … Read the whole story

While the incorrect data can produce AI-based "slop," a new agentic technology released today uses performance data to create agents that determine the best … Read the whole story

Ahead of the ANA's annual media conference, I spoke with the event's host - and Bayer Consumer Health's - Maria Givens about some of … Read the whole story

Snapchat will begin alpha testing a new feature in the U.S. next week that allows select creators to offer paid subscriptions for access to … Read the whole story

Expedia ads have been spotted as one of the first sets of sponsored ads on ChatGPT in the U.S. Read the whole story

As consumers continue to warm to used threads, the Etsy-owned reseller offers a new take on old clothes. Read the whole story

Roku has 50% market share - substantially more than Amazon Fire TV, Google TV and Apple TV. Some say its performance is all about … Read the whole story

"The cancel button is the new protest sign," according to the analysis. They point to last fall's "Don't Stream Fascism" campaign urging subscribers to … Read the whole story