The first-ever Association of National Advertisers' influencer marketing agency compensation study also finds only 39% of agreements are "transparent" to marketers. Read the whole story

The company also said it would achieve double the synergies it initially anticipated stemming from the merger with Interpublic and cut about $1 billion … Read the whole story

Almost a year in the making, the report provides an "intelligence framework" that establishes five key capability categories that will shape which players become … Read the whole story

Paramount agreed to meet with Warner Bros. Discovery, but at the same time, Paramount complained about the restrictive time frame. Read the whole story

Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about … Read the whole story

"The FCC has an enforcement action underway on that, and we're taking a look at it," FCC Chair Brendan Carr told reporters Wednesday after … Read the whole story

The retailer's revenues rose 5.6%, as consumer anxieties pushed grocery penetration to a record 72%. Read the whole story

The microsite, launched with Blizzard Entertainment, allows users to browse a collection of virtual homes created by "World of Warcraft" players ahead of the … Read the whole story

The Maine House of Representatives has narrowly passed a privacy bill that would restrict companies' ability to collect data and target ads, and would … Read the whole story

Meta has expanded its partnership with chip manufacturer Nvidia, with plans to power its data centers with new stand-alone CPUs and next-generation GPUs, as … Read the whole story

For the first time, non-English-language original titles made up the majority of Netflix's original TV releases - at 52%. Read the whole story

Much of current daytime content is unscripted "talk" shows. Now that discussion will look to be smaller in future years - less spin by … Read the whole story

Data from campaign analysis and marketing-mix models has become easier for marketers to understand. AI-based no-code tools make it possible, but the ease of … Read the whole story