January 25, 2023
Tuesday, April 28, 2009
In advance of Interpublic reporting first-quarter results Tuesday, CEO Michael Roth predicted the upfront will be "challenging," with "a lot of negotiation." And while … Read the whole story
Nielsen this week will begin measuring the Internet usage of some members of its national TV ratings sample, and if the controversial test goes … Read the whole story
- COMMENTARY
Think back about three months to the inauguration of our new president, a breathtaking moment the likes of which many of us had not … Read the whole story
Citing "cuts in client spending in reaction to the global financial and economic crisis," WPP Group this morning reported a 5.8% decline in first … Read the whole story
Unwilling to risk failing to take full control of the Hearst-Argyle station group, Hearst Corp. is increasing its bid for the remaining shares it … Read the whole story
- COMMENTARY
"The future is in our hands." This is what President Obama recently reminded Congress and the country. This statement is equally true for marketers. … Read the whole story
Verizon said Monday that it now has 2.2 million subscribers for its telco TV service -- more than all but the top-five cable distributors. … Read the whole story
Portfolio, the ambitious business magazine launched with much fanfare by Conde Nast in April 2007, is history. The decision was revealed to staffers by … Read the whole story
The latest figures from the Audit Bureau of Circulations held neither surprises or good news for newspapers, which experienced another big drop in circulation … Read the whole story
Despite the economic downturn and its inevitable strains on overall advertising expenditures, online video is clearly holding up as a beacon of change and … Read the whole story
