Microsoft's Bing and Yahoo made some changes to keep the search partnership "productive." The revised deal gives Yahoo the ability to enhance the search … Read the whole story
A new global survey from Nielsen reveals that 33% of American TV viewers said they engage with social media while watching, and 62% of … Read the whole story
Meredith Kopit Levien, the ad sales executive who has been leading the New York Times Co.'s charge into all things digital -- and native … Read the whole story
For generations, a sport's popularity has revolved around television rights and access. However, with the growth of connective media, the television-centered paradigm is shifting … Read the whole story
The fund is called Dentsu Ventures Global Fund I and the Tokyo-based holding company is targeting start-ups in the U.S., Europe and Asia. Total … Read the whole story
U.S. adults continue to spend more time watching all TV-video content. This year, adults will spend on average 5 hours and 31 minutes per … Read the whole story
Several stations around the country have flipped to a new format: marijuana talk. This week, Colorado Springs AM station 1580 dropped its old format, … Read the whole story
The new practice will initially serve the Europe, Middle East and Africa region and will be led by Mudit Jaju, a partner at MEC … Read the whole story
Two big media companies, Walt Disney and Netflix, witnessed some big stock market moves on Thursday. Netflix' stock close up a big 18% to … Read the whole story
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleClick Bid Manager. The move bridges two important trends: the importance of user … Read the whole story
Despite their catchy names and early hype, most consumers couldn't name a single live-video app. Yet, among early adopters, Periscope appears to be taking … Read the whole story
Netflix evidently is having second thoughts about its recent sponsored-data deal in Australia, which involves paying for streams of shows to be excluded from … Read the whole story
Gannett's partnership with application provider ViewLift to develop digital sports video services focuses on streaming sports-related apps, content and entertainment services across smartphones, tablets, … Read the whole story
With Nike in tow, Tumblr is rolling out what appears to be its fanciest ad unit yet. Video-based and full screen-sized, the "Sponsored Day" … Read the whole story
Procter & Gamble is set to receive multiple bids for beauty brands from rival companies, Reuters reported Wednesday. The news service cited unnamed sources … Read the whole story
There's a "hierarchy" for talent, says the famed comedian, and in that universe, user generated content of the likes of YouTube is at the … Read the whole story
Coca-Cola is leveraging mcommerce to make it easy to order a customized bottle of Coke bearing a name in place of the brand’s logo … Read the whole story
"Moone Boy" is an under-the-radar TV series if there ever was one -- originating in the U.K. and hiding in plain sight on U.S. … Read the whole story